Google Ads Customer Match is a feature that allows you to upload your customer data to Google and use it to target your ads to those same customers on Google Search, YouTube, Gmail, and the Display Network. This can be a very effective way to reach your existing customers and re-engage them with your brand.
Google Ads Custom User List Configuration
- In the Google Ads UI, navigate to Tools > Audience Manager > Audience Lists.
- Click the blue plus button to create a new audience list.
- Select “Customer list” as the audience type.
- Give it a name and save it.
Creating a GoogleAds Connection on valmi.io
Go to destinations on valmi.io and create a new destination. Select
Google Ads as the destination.
On the Google Ads configuration page, you need to provide a name for the
destination connector and complete the authentication process using
Setting up a Sync
Selecting Audience List and GoogleAds Account
Once you have chosen the table schema in the source configuration, you will be directed to the destination configuration page. From there, you can select the GoogleAds
account and the desired
Audience List Name to which you wish to synchronize the data.
Supported Destination Modes
GoogleAds supports the following destination modes. Please refer to the Destination Sync Modes for more information on the different destination modes.
The picture below shows that the
Mirror mode selected as destination sync mode.
last_name have been mapped to corresponding fields on the destination.
Sync Schedule and Runs
You have the option to schedule the
sync to run at a designated time. The image below demonstrates that the
sync has been scheduled to occur every 24 hours and initiates immediately upon its creation.
The picture displayed below indicates that the synchronization has been executed successfully, resulting in the population of the user list within GoogleAds.